Variable Data Printing (VDP), also known as dynamic printing or variable information printing is a powerful marketing tool that gives the ability to customize fields of text, control photographs, color patterns, and fonts. This means that you can send the blue card with the photo of the young male to Dillon the college-student, the yellow card with the flowers and script font to Martha the grandmother, and the red card with the photo of the Hispanic family to the Rodriguez’s. The more specialized your database, the easier it is to make your communications connect with the recipient, and the more likely you will be to win over their attention.
It is difficult to quantify the increased results experienced with variable printing, but customers have told us time and time again how much better their response rates have been with variable information—and it makes sense. A piece of mail that actually applies to you and your situation, your neighborhood, your hobbies, and your purchasing habits is more likely to be well received, read, and perhaps even elicit a response. In today’s society, customers are bombarded with advertising messages from multiple media sources, but database driven print has been shown to dramatically increase response rates.
Variable Data Printing also saves time and money. By printing addresses directly on the piece, there is no need for labels, hand-addressing, etc., thus reducing mailing costs and speeding up the fulfillment process. But the true value of personalized printing lies in the greatly increased response rates that it generates. Variable printing can also be an excellent solution for non-marketing applications, like identity cards, form letters, nametags, and invitations. All we need is your design and a database (such as an Excel file), and we’re ready to go.